Is The ‘Man Bag’ The Latest Victim Of Masculinity?
It wasn’t long ago when the words ‘man bag’ were on everyone’s lips. It was a bridge into the more feminine side of male fashion, which debuted on the catwalks before quickly turning up in all high street and online retailers. But what does the future hold for the man bag? As an increasing number of designers are grabbing masculinity by the scruff of the neck, does it spell the end for a once loved accessory?
Now I am not saying the man bag is becoming obsolete. Not at all. But as the days are becoming longer and the sun is shining a little brighter, it seems that the humble backpack is still holding all the attention that it stole in the previous autumn/winter season. Over the past few years, if you decided that a Mulberry satchel (i.e. nearly a month’s salary) was a wise investment – it probably was and still is.
That said, this article will probably not be of much comfort to you. I am here to lay down the facts about the back pack – the most talked about men’s accessory in 2012, which is kind to both your wallet and your posture.
The Backpack
It could be noted that the real resurgence of this accessory can be traced back to the spring/summer 2012 runways. It was clear that the newer and more adventurous brands were toying with this idea, with the backpack showing up on a number of catwalks – including Acne and Walter Van Beierendonck.
However, it wasn’t until New Power Studio showed in London on day two, that editors and bloggers worldwide sat up and realised that maybe the backpack was here to stay. The up and coming brand showcased a rather unusual accessory; a backpack made entirely of Marigolds, which featured a small boy tucked away inside it.
Strange though it may seem, it sparked interest the world over:

Cue end of September. In anticipation of this catwalk trend and also to run parallel with the increased emphasis on rugged workwear, high street stores began to release their own backpacks, which were turned around quickly to supply the increasing demand.
Primarily, stores such as Topman, Uniqlo and Urban Outfitters, played it safe: offering neutral colours in fabrics closely related to canvas. As popularity grew, brands such as Ally Capellino began to offer more luxurious options, with heavy exploration into leather and suede. As we progress through spring/summer 2012, it will be interesting to see what the industry produces after five to six months of development, rather than providing a quick fix to a trend hungry nation.
The New Year brought new runway shows and even though autumn/winter 2012 wasn’t particularly accessory heavy, it certainly proved the fact that the backpack will be gracing the majority of our wardrobes before the end of the year. Even high fashion brands such as Philip Lim 3.1 and Henrik Vibskov featured the accessory in some of their exits.
Functional Fashion
The backpack is a sturdy male companion. It has been there for us for over a century, as we have explored new lands, fought wars and earned our scout badges. Our two strap friend is reliable and comfortable. Fair enough – not two words that normally go hand in hand with the latest trends, but as we load up on day to necessities, wouldn’t it be nice for our shoulders to share the load, rather than one being battered and bruised?
In general, they are roomier (again, accommodating more items) which limits the need for your lunch/gym kit to be carried around in a Tesco carrier bag (Mulberry tote = no money for secondary bag).
Possibly the most important issue in this article, would be the quality of backpack you would get for your money. They are built to last, and with prices ranging from anywhere between £35 on the high street to £175+ for a specialist or designer brand, they certainly cannot be ignored. These prices also allow you to mix and match. Think black is safe but more colour is needed for the upcoming spring? Buy a red one – and have two splendid bags for the price of a designer ‘man bag’ strap.
Men’s Backpack Lookbook

Backpack Considerations
It is important to point out, that while a backpack is a perfect choice for some – especially for the upcoming spring/summer season – it isn’t for others. A word of warning: only very few people can carry off a backpack with formal office wear. The majority of the time, it turns out to be the male equivalent of a pencil skirt and trainers (we all know how that looks).
So, if a formal look is what you are going for, then the backpack is not really for you. Dust off your trusty briefcase/messenger bag and use it for another season. If you want to invest in something new, try leather in a sludge grey, or stick to trusty burnished tan as we shake off the shackles of the cold winter months.
For all you others out there – I urge you to see what all the backpack fuss is all about. I believe you will be pleasantly surprised.
Men’s Backpacks
Trend-Led Styles
- Herschel Camouflage Heritage Backpack

- Asos Aztec Backpack

- Asos Aztec Patch Backpack

- Topman Tmd Yellow Printed Rucksack

- American Apparel Nylon Cordura® School Bag

- River Island Navajo Backpack

- Fred Perry Vintage Twill Backpack

- Yuketen Canoe Backpack Orange Canvas

- Paul Smith Accessories Ecru Striped Canvas Washed Army Duffle Back Pack

Classic Styles
- Shore Leave Beige Canvas Slouch Rucksack

- Topman Lifetime Brown Silverlake Bag

- Asos Leather Backpack

- Herschel Survey Backpack

- Sandqvist Stone Canvas Roald Pocket Backpack

- Calabrese Epomeo Backpack

- Herschel Supply Co. Little America Mountain Bag Grey

- Woolrich Leather And Canvas Backpack

- Mulberry Henry Backpack

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What kind of man has that much stuff to carry? Phone, wallet, keys.
Like you said, the only other thing would be lunch, but for me and most others, formal workwear and a backpack just don’t work.
Hey watever they say I don’t actually think that it’s the practicality entirely that people like I get that there’s only a little stuff but its the whole look of using the bag that tells people that his not going no where but that his got stuff to do with all his swag in the bag
Actually, a backpack is the only option for me, considering I take all my schoolwork with me to the office because I don’t have time to go home in-between. Any other kid of bag doesn’t carry everything I need.
I’ve found my backpack useful on the odd occasion – going away for a week, a long day out needing that little extra you can’t fit in a satchel etc. In the end though I haven’t needed it much, so my choice to buy only one and at not too hefty a price was probably a good one. I got the below ASOS bag in dark grey. A boring colour, but suitable for most of my S/S wear, and the odd casual A/W outfit too.
http://www.asos.com/ASOS/ASOS-Canvas-Backpack/Prod/pgeproduct.aspx?iid=1150175
As much as I like the practicality of a back pack, I struggle to see it as a smart option. Do you have any examples that look less school-boy when carried with a suit?
Hi ads, there are some really smart examples of backpacks around for work and especially wearing with a suit, its just the case that they tend to from the more expensive end of the scale, take a look at this beauty which escaped my radar, much better than any of the bags ive ever seen brought into the office, also in business black leather if you can track one down.
http://www.styleflavors.com/eastpak-x-kris-van-assche-backpack/
Great article! As a student, carrying books around I need a bag most days. I love the Herschel backpacks. Can anyone tell me what Herschel bag that is second from bottom on the left of the lookbook section? And any thoughts on the Little America bag? I know they’re quite big…
I have the Herschel Little America and it’s really good. Quality is decent, the straps and back have got extra padding and there’s room for plenty of things. It’s not extraordinarily big as everyone thinks it is, as it’s just got enough space for me to take my work/gym clothes or work/uni things. Definitely would recommend it!
hi Perry, went backpack shopping yesterday and tried on loads of hershels, north face & thomas fox & sons. Im going for the Herschel ‘Varsity’ backpack which has mesh padded straps, padded laptop compartment, zip at back of pack, two colour way with lovely nice red/white stripe lining.
I saw the ‘Little America’ in urban outfitters but disappointed to see the metallic clasp fastening had come away, plus you cannot adjust the faux leather straps which run down the back of it. I already own a small one with leather straps from 2 years ago with toggle fastening with no pockets from SidewinderApparel.com so it swayed me to go for one this time with a zip and canvas straps for comfort.
If you rush the “little america’ is on sale along with others at
http://www.togsandclogs.com/herschel-supply-company-19-c.asp
http://www.jingoclothing.com/index.php?manufacturers_id=227&osCsid=6t71bvobr257lt723n4sf6mjq1
http://www.cooshti.com/index.asp?level2=Herschel%20Supply%20Co.
Before I even started looking into fashion I always wore a bag, I wore it at school, university and one to work. In Britain the weather sucks so I carry an umbrella, a jumper for night, a place to put my jacket if it gets to hot. I’m surprised how many people can’t comprehend how useful a bag is!
For less than the price of the messenger I had my eye on I got a backpack and a nice soft-leather briefcase. Everyone at work has messenger bags so the briefcase is a nice stand-out item, and the backpack is something I can take to the beach / trips / gym etc. without worrying too much about it getting ruined. Best of both worlds.
Great Article. Really need to get a new backpack for once i start college in the fall and i’m really look for Herschel bags for the classic yet functional aspect.
Hi, there is a sale on this week and maybe next on hershcel backpacks ranging from the heritage to the little america, normally £85 down to £55. I just picked up the varsity one reduced from £70 to £49, with concealed zip at back , in two colour ways.
http://www.togsandclogs.com/herschel-supply-company-19-c.asp
I totally dig this trend. My shoulders can finally take a rest from messenger bags. I tell you that years of carrying bags in one shoulder definitely makes my back and shoulders yearn to be aligned by a chiropractor.
I bring this to the office and it’s very convenient. I always have the option to carry the backpack in one hand just like a tote, but more masculine.
Anyone know where the green jacket with blue detailing in the lookbook (third row down and furthest to the right) is from? I yearn for it
From River Island, but it was their AW11 collection.
Thanks, any idea where I might be able to track one down?
By far my favourite accessory. My backpacks are like an extension of me. Totally agree with Daniel with the practicality, especially in the UK. You can get hold of some real stylish bags now (ebay is my main source). Looking for a nice chestnut leather rucksack now but more importantly and less aesthetically pleasing; a large backpack for my travels.
Fully agree with Daniel, they are great for the weather here in the UK and overseas. You can put Smart Phone / Ipad / laptop / thin jacket for the rain / a new piece of clothing you have just purchased which gets wet in the brown paper bag provided by the retailer – All saints err hmm. Plus food, snacks and bottles of water when your going to work or the park.
Bought this one some twelve months ago
http://www.amazon.co.uk/Veet-Hair-Removal-Creme-200ml/dp/B000KKNQBK/ref=cm_cr_pr_pb_t
I thoroughly recommend the hershel ones though for £55 they are well made, with phone compartment / key chain / zips protected, im going to go for this green one possibly cos i need one without leather straps that cut into some of my clothing too much.
http://www.size.co.uk/product/herschel-heritage-backpack/54179
or this beauty in lovely coffee brown, leave the colour red to uni or schoolboys
http://www.my-wardrobe.com/william-fox-and-sons/coffee-brown-tear-drop-backpack-199371
I know this is a backpack article, but can anyone tell me what the boots are shown in the very first picture, look like brown brogue boots but i could be wrong.
I too would love to know where you can get those boots from in the top main picture. Want!
Does anyone know where the black shorts are from that the guy with the beige shirt and hat with tattoos is wearing?
They will be from Urban Outfitters as that is their current campaign.
I’m gay, so I have shit to carry.