Introduction
I don’t know about you guys, but I am the kind of man who cannot leave the house without bringing along a few portable necessities. With this in mind, I nearly always carry some kind of bag with me, in order to keep all of my daily essentials in one safe place. Although a man carrying a bag has been the subject of stigma in the past – with bags often being viewed as a typically feminine accessory – I think the modern man is much more open to carrying some form of daily baggage.
With items such as keys, wallet, smart phone, mp3 player, tablet, book, deodorant, hair wax, gym kit, magazines etc. now included in the everyday man’s daily luggage, the notion of carrying a stylish bag is becoming more and more prevalent amongst men. And this autumn/winter, smarter, more structured cases and handleless envelope-style bags are taking over from the popular 2012 summer choice of the tote.
Men’s AW12 Bag Trends: The Briefcase
On the AW12 catwalks, some of the most popular styles were briefcase-like bags – supported by high fashion powerhouses such as Lanvin and Louis Vuitton. Lanvin’s collection included slimline briefcases in boxy, almost art Deco type designs, which came in shades of grey, black and tan.
The collection also included a crocodile skin textured case in a sophisticated pale blue, and although Lanvin paired the majority of these cases with tailored suiting, their use of more casual quilted jackets and hi-top trainers within the looks showed that such briefcases are versatile enough to work successfully when matched with more casual garments.
Over at Louis Vuitton, the AW12 collection featured a boxy briefcase-style bag that almost looked like a small toolbox – helping reassert the masculinity of a small and portable accessory which can often be deemed quite feminine. They also featured a similar case in a slightly more edgy, barrel-shape for a modern take on a classic accessory:

The Fashion Press
Both Esquire and Details magazines recently featured articles on soft-sided briefcases, claiming they were a supple yet sturdy choice of bag. These soft-sided briefcases are much less formal than the hard-sided ‘banker’ style alternatives we are accustomed to, but they are just as sturdy and additionally waterproof for those inevitable autumn/winter downpours.
The soft-sided cases featured in the Esquire article came from a range of designers, such as Prada, Mulberry and Hackett, but they also featured slightly more affordable options from Aspinals of London and Jack Spade. Due to the lower level of formality that these soft-sided cases represent, it means that they are much more versatile and work equally well with a suit as they do with a more casual choice of jeans or chinos.
Men’s Briefcases Lookbook
It isn’t just the high fashion houses that have noticed the potential of the briefcase, everyone from Ben Sherman and Massimo Dutti to Zara and Reiss have included their own modern take on the style within recent campaigns and lookbooks:

Current Men’s Briefcases
- Topman Green Leather Look Briefcase

- Topman Black Leather Zip Briefcase

- Collezione Leather Twin Buckle Urban Briefcase

- Reiss Gilbert Small Briefcase Deer

- Topman Black Croc Leather Briefcase

- Single Handle Detachable Shoulder Strap Briefcase

- He By Mango Leather Effect Briefcase

- Leather Triple Lock Briefcase

- Reiss Fletcher Oversized Briefcase Black

- Knomo Jesi 15 Slim Briefcase

- Mulberry Elkington Leather Briefcase

- Lanvin Mens Small Gangster Briefcase

Men’s AW12 Bag Trends: The Male Clutch
The second type of bag proving to be popular this AW12 is the handleless bag – carried under the arm or in the nook of the elbow. A similar comparison from the female accessory market would be a clutch bag, but the male versions popularised by high fashion designers such as Valentino and Burberry Prorsum retain an element of masculinity in their design and look much more like document holders than feminine envelope-style clutches.
In an era where e-readers and tablets are becoming more and more popular, it is now relatively common to see men carrying A4 sized tablet holders and bags in styles that resemble traditional clutch bags – again, helping reduce the stigma that comes with carrying such a style. It is this that could help push this undeniably useful accessory to the forefront of men’s fashion over the coming year.
Burberry Prorsum in particular showed a preference for this type of bag within their collection, featuring timeless handleless bags in black leather as well as a couple of statement styles, coming in the form of a silver studded version and a brown/burgundy patchwork suede-style with both envelope popper and zip fastenings.
In addition, Valentino’s collection featured a document holder-style bag with zip fastening in a classic brown leather and more daring camouflage print, whilst Gucci featured a striped, zip-fastened bag that had a more ethnic feel.
Looking forward to next year, Louis Vuitton featured hand-held square bags within their SS13 preview, which almost looked like wash bags – illustrating that the handleless clutch is likely to remain a popular choice for the foreseeable future. Jil Sander’s SS13 collection reinforced this by featuring leather document holders with neon pink and yellow trims for a pop of colour (also highlighting an upcoming trend of neon for SS13):

Men’s Clutch Bag Lookbook
Many may still assume that this is a style of bag that will never transcend to the high street – however, as the lookbook below proves, everyone from Reiss and Zara, to Ted Baker and The Kooples, to Emporio Armani and Kenneth Cole have been featuring these clutch bags/technology holders in current campaigns:

Men’s Clutch Bags & Technology Holders
- Allsaints Bay Document Case

- Topman Black Leather Document Case

- Polo Ralph Lauren Leather Ipad Case

- Reiss Fraubischer Leather Document Holder Ox Blood

- Topman Peter Werth Document Bag

- Sandqvist Sinclair 13 Laptop Case

- Comme Des Garcons Wallet Document Holder

- Ally Capellino Jasper Brown Laptop Case

- Balenciaga Creased-leather Pouch

- Jil Sander Leather Document Holder

- Lanvin Textured-suede And Leather Pouch

- Etro Leather Pouch Bag

Final Word
Clearly, the modern man is slowly but surely moving away from the more casual spring/summer offerings of canvas backpacks and tote bags into slightly smarter, weather-resistant styles for the autumn/winter months. But where do you stand on this?
Could you see yourself rocking a handleless bag and retaining a masculine edge, or do you think that pockets were made to be filled (no matter how unsightly bulges are) and that carrying a bag is reserved for the ladies?
Perhaps you like the thought of carrying a briefcase-style bag but feel that it doesn’t fit in with your image? Maybe you think a briefcase is fine for the office but not for any other occasion – even in the more contemporary soft-sided design?
As always, we welcome your thoughts and musings below…
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These bags are all fine and look good, however if I’m carrying a laptop and heavy paperwork around London or any other city I do tend to resort to a sturdy back pack for practicality regardless of style. I want to be able to throw something over my shoulder when I’m tramping around. A briefcase is too heavy, a document wallet too small.
Subsequently a bag has not been on my fashion investment list of priorities because I’ve yet to find one that is both sharp and practical.
even the backpack damages and displaces the padding on a suit so its very hard to find a suitable bag (see what i did). Even thinking about it now i still think the backpack is best for practicality, but just try to get one with as wide straps as possible to disperse the weight evenly over the shoulders and go for a neutral colour.
I still can’t bring myself to carry a tote or clutch bag, they are still too feminine in my mind, and I know I’d get the piss taken out of me by my friends. A decent holdall, barrel bag or messenger bag are preferable for me, especially seeing as I normally carry my gym stuff with me most days.
Briefcase lookbook, first picture. What bag is that?
Thanks
Massimo Dutti
Thanks Ben. Any chance of a link? Can’t find it on web.
nice article, thanks. however, you didn’t mention the messenger bag, which is arguably the most popular and possibly the most practical. any suggestions on that? I got an old canvas messenger bag since years that it is actually falling apart…
I find that messengers bags and all the others are useless when it comes to transporting gym kit, as most of us do daily. Previous bags I have used fall apart within 6 months of purchase and I’m in the process of buying a north face rucksack. Can you recommend any good high street rucksack rucksacks? Cheers
I would recommend the blacks twentyfourseven rucksack, mine is in black, but my cousin has the same one and he is an archaeologist and he has visited most places in the world and the bag has survived without a scratch.
I have used it since college and have found it to be great to chuck my work and gym kit in, even martial arts kit (which is alot thicker) and have it intact after about 3 years use.
Re the laptop/briefcase issue, I’ve had my eye on the tan leather Strasbourg briefcase fromJohn Lewis for a few weeks now. At £135 it’s not cheap but it looks & feels built to last & it’ looks damn good. So dear Santa if you’re reading this…
I am and will always be a “bag man”. I carry one every single day and own a great (embarrassing) lot of them. My current go to choices are totes and shoulder bags. Feminine or masculine is less of an issue of will it work with my current outfit. I like the idea of the “clutch” type bags but carrying it gripped in your hand or under your arm seems to be a bit of a hassle. I like a sharp hard style brief but I haven’t had one in years.
Good job Ben but it’s really just a start I’m sure you can do more on man’s bags.
briefcase lookbook, second picture. what bag is that?
Thanks.
From Ben Sherman’s AW12 Lookbook
The styles look good on the models, however even though I now live in Japan and these styles are more acceptable, I still wouldn’t want to be walking around carrying something that is indistinguishable from a women’s clutch bag. It’s just unmanly.
I’m still on Messenger bags and the Tote (if I find one that upgrades me from what I’m currently using than I’m all ears). Occasionally I have to get my backpack out for longer trips.
It is good to see the fashion world becoming more advanced, and by introducing a clutch bag for men it moves away from that stereotypical thing that only women should have these types of accessories, granted not every man would want to use them because of there masculine front they try to uphold, but for me as a Gay man it is perfect as it brings out the Diva in me Xo
personally also if i am going on a night out or party situation i feel a bag completes who i am