Plongée launches in the UK

As the days start to get shorter and summer waves goodbye just as soon as it arrived (or didn’t), most of us long for those eternal summer holiday memories of old. Marshmallows around a beach fire. Sun bleached Polaroids. The smell of sun-cream. Midnight skinny dipping. Postcards home to Mum. And it’s these very memories that inspired new clothing brand Plongée, which has now officially launched in the United Kingdom.

Established in the South of France and designed in Britain, Plongée’s debut is a collection of classic basics – t-shirts, hoodies, polo shirts, rugby tops and sweatshirts – that are chic to wear night or day. All clothing comes in slimmer and younger fits – standing out from the crowd through its attention to detail and cool combinations of design, logos and natural fabrics.

Meaning diving in French, the Plongée logo is an iconic dive and founder John Hobson says, “Our style hopes to be effortless – changing a classic polo by playing with the collar, a pretty girl wearing her boyfriend’s hoodie and making it her own; throwing on a sweatshirt when the sun goes down and keeping it on all night dancing on tables in the local bar.”

Plongée isn’t about trends, it’s about living out those eternal summers with timeless style all year round. Plongée’s collection is exclusively available via its interactive e-commerce website plongeeclothing.com, with prices starting from £24.99.

Plongée Lookbook Video:

Plongée Clothing 2012 look book video from Plongée Clothing on Vimeo.

Plongée SS12 Lookbook:

Plongée SS12 Lookbook

Plongée SS12 Lookbook

Plongée SS12 Lookbook

Plongée SS12 Lookbook

Plongée SS12 Lookbook

Plongée SS12 Lookbook

Plongée SS12 Lookbook

Plongée SS12 Lookbook

Plongée SS12 Lookbook

Plongée SS12 Lookbook