Primark AW12 Clothing Collection

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Primark AW12 Campaign Lookbook

If you hadn’t already been drawn in by the title of this post, we’d be willing to bet that you would of been shocked to discover that these latest campaign shots are courtesy of budget clothing retailer Primark.

It is exactly the same reaction many of the FashionBeans team members had once they discovered the brand behind the imagery!

One of the main concerns about Primark as a budget brand revolves around fit and quality. However, after studying this lookbook it seems as though the brand may have placed much more emphasis these factor, as something that immediately stood out to us here in the FashionBeans office was the fit. Garments such as blazers, slim fitting trousers and knitwear all appear to have been given a superb slim cut, to create a much more tailored silhouette.

Made up of a autumnal colour palette and with the inclusion of textures such as tweed and cable knits, this autumn/winter collection is set to be right on trend. The knitwear in particular caught our attention, with items like the mustard coloured crew neck jumper, rich purple cable knit jumper and shawl neck mottled wool effect cardigan on the wish list already.

A brand often shunned by many, this latest lookbook proves that the fast fashion outlet are fast becoming a force to be reckoned with – providing you with on trend pieces which won’t break the bank.

Granted, with regards to quality, you do get what you pay for; the products are not going to last you as long as premium brands and designers. But at these prices, you can potentially revamp your whole wardrobe this coming autumn/winter.