Stone Island Shadow Project Spring/Summer 2012 Lookbook
The Stone Island Shadow Project is now into its eighth collection, with the brand being a result of the collaboration between Stone Island’s owner (and creative director) Carlo Rivetti, and the ACRONYM design team of Michaela Sachenbacher and Errolson Hugh. ACRONYM is an independent design agency that focuses on bringing together technology and style simultaneously, and has taken an active role in the emergence of technical apparel.
The Shadow Project isn’t your typical spring/summer 2012 collection, but then Stone Island isn’t your typical men’s fashion brand. What has been produced is a collection for the urban man centred on the idea of ease and comfort, but at the same time there is an utmost need for garment function and performance. Both ACRONYM and Rivetti have succeeded in this whilst still giving the collection a timeless essence. The Shadow Project’s colour palette is restrained, with only subdued colours of grey, white and khaki being utilised in order to not let the groundbreaking design and technology be overshadowed by other features.
Fabric and design technologies have been developed exclusively for the Stone Island Shadow Project, including NYCO-R a garment dyed weatherproof 2-ply nylon cotton blend and JERSEY-R. JERSEY_R is a 3-ply composite construction which locks in a windproof, waterproof breathable membrane between the inner and outer layers of jersey. The technologies not only protect the wearer but allow him to move effortlessly, conforming to his movements. Fabric technology such as this has enabled the Shadow Project to take their garments to a new level beyond what is already being produced in existing ranges of performance apparel.
Even though the Shadow Project is a streamlined collection, when looking through the lookbook you can see the correlation between this work and Stone Island’s main collection. The Shadow Project is one that works effortlessly, with the collection using Stone Island’s brand essence as a starting point, taking it forward and integrating product performance and technological advancement within each and every one of the garments.