Once upon a time, fashion was reserved for society’s elite and doors were closed for the regular consumer. Today this is not the case – websites and blogs make fashion available for everyone while social media is allowing the immediacy of new collections and pieces to increase rapidly as technology improves.
For instance, designers show their collections up to two seasons ahead and Joe Public is now included in this preview. We often see amazing and inspiring collections and wish they were available now, instead of having to wait a year until their release – maybe even losing interest during that time.
Oki-Ni have reacted to this with a Trunk Show for the avant-garde designer Thom Browne, which allows pieces from his Spring/Summer 2013 collection to be pre-ordered through the site immediately after his Paris Fashion Week show.
While this may not be for everyone, it allows die-hard fans to shop their desired pieces without the risk of selling out or future financial implications preventing them from buying upon their release to the general public. For added incentive, each piece ordered from the Trunk Show comes with a branded Thom Browne and Oki-Ni patch inside, which is a nice personal touch.
In terms of the collection itself, it is typically Thom Browne – with loud clashing prints in classic cuts, which creates a fun and playful mix – not for the faint hearted! Bright checks and lobster prints alongside fisherman hats conjure up images of the Great British seaside in its heyday, while swimsuits and deck shoes cement this reference in a literal way.
For the print-shy, there are also classic tailored pieces in spring pastels and seersucker patterns – such as the candy pink suit trouser worn with pale blue blazer and pink seersucker tie.
Perhaps Oki-Ni have started what will become a common feature of e-commerce in the future? For now, check out Oki-Ni.com and pre-order away.