Fashion Underground: BOY LONDON Clothing
BOY LONDON was founded by Stephane Raynor in 1977 as a subversive, underground, middle finger salute to the chains of the above ground fashion scene. Since its inception, BOY LONDON has grown year on year, coveted by the ‘who’s who’ and those in the know. An impressive list of label fans includes the likes of Madonna, Rihanna (we all saw the Jonathan Ross performance), Jessie J and Warhol. BOY has an attitude that everyone seems to want a piece of.
BOY LONDON has been the signature brand of rebellious youth for years and its message has never faulted – remaining as spirited today as it did when it all began.
Bold, brave prints are mixed with the label’s iconic Eagle logo on garments that lay outside the lines. Over-sized t-shirts and skin-tight trousers are to be worn how you want, when you want.
What I love about the label is that there is something for everyone. With a brand that is so strong willed, and promoting such a passionate message, it can seem intimidating and focused to a niche market. However, with BOY LONDON this isn’t the case. The British label sees itself as an inclusive brand; any one can wear BOY and share in their ideals.
Add a hint of BOY with their Boy Cap or Eagle logo vest, or let your clothes proclaim your love for the label with the more ‘in-you-face’, repeated print items.
BOY LONDON Collection:
BOY LONDON & Selfridges
Moving on and up in the world, BOY LONDON’s special relationship with cult fashion and youth culture has caught the eye of many of the world’s current leading enterprises; most recently, Selfridges, who launched the label inside its London Oxford street store with a big, DJ-filled party.
The brand is also branching out in collaboration with the newest and most sort-after designers. Cult youth brand LONG have helped design a new range of t-shirts; passing on its own ethos, and blending it with something new.