Nudie Jeans – The Empowerment Challenge
In an attempt to reinforce its relationship with Amnesty International, this year saw the launch of The Empowerment Challenge by Nudie.
Back in April, Nudie set a down the gauntlet and encouraged people to design a t-shirt print using the concept of empowerment. Eight winners were selected, based upon their artistic and technical interpretation, and those winning prints are now available for all to purchase. Adhering to the brands renowned ‘earth friendly’ approach to fashion, the t-shirts have been constructed in organic cotton.
From a fashion perspective, the winning designs are highly original and lift the humble graphic tee to dizzying new heights. The prints are vivid and eye catching and each say a little something about the designer. A particular point of interest is how much they vary from one another, considering that they all were born of the same concept. Colourful, graphic prints will appeal to the younger dresser whereas the equally bold but simpler designs may appeal to the more reserved.
With a great cause behind them, and a vast array of designs on offer, there really is a tee for everyone. The added bonus of over 25% from every purchase going directly to Amnesty International means there really is no excuse…
Shop the collection here.