Topman: Summer Suits

Topman has stepped up its campaign to promote suiting with a summer suits lookbook. Emphasising the bright and bold, this campaign puts a summery spin on casual tailoring.

The suits are available in a variety of styles. Bright colours such as turquoise, coral and gold are an on trend option for those that want to make a statement, while textured suits in black, greys and browns provide a traditional backdrop that can be contrasted with bolder pieces for a more refined look. The trousers are worn with turn-ups or even replaced by shorts, with Converse style trainers being the footwear of choice. This footwear choice only further highlights Topmanā€™s intention of dressing down the suit and showing its versatility.

The suits are paired with printed shirts and t-shirts in patterns evocative of North Africa and the Middle East to give an old-school expat quality – think Tom Hardy in Inception. Bright solids are used to create striking colour blocked looks that have a clean modern edge, while coloured suits are worn with Oxford shirts in more subdued shades to channel a sense of Ivy League eccentricity.

The collection also features a range of knitted polos that are reminiscent of James Dean, adding a sense of retro cool when it comes to dressing down the suit.

Topman’s Summer Suiting plays with often formulaic suiting to create a range of unusual looks, both smart and casual. The lookbook manages to encapsulate what spring/summer 2012 is all about: Mixing neat, classic tailoring with bold, carefree patterns and bright colours to bring a sense of fun and luxury back to our wardrobes.

Shop the collection now over at Topman.

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Topman Summer Suits Campaign:

Topman: Summer Suits

Topman: Summer Suits

Topman: Summer Suits

Topman: Summer Suits

Topman: Summer Suits

Topman: Summer Suits

Topman: Summer Suits

Topman: Summer Suits

Topman: Summer Suits